# SN Today Founder Review Checklist

Status: Locked for development, In Review

## Brand

- Does SN Today feel distinct from ServiceNow corporate collateral?
- Does the masthead feel credible as a magazine title?
- Is the green, dark and paper palette right for the publication?
- Does the visual language feel independent, practical and editorial?

## Editorial

- Is the voice informed, useful and direct?
- Are the article types right for the community?
- Is the publication too technical, too commercial or too generic?
- Does Issue 01 give readers a reason to care?

## Commercial and governance

- Should Issue 01 be sponsor-free?
- Should sponsored articles be permitted later?
- Who owns final editorial decisions?
- Who signs off the issue before publication?

## Pilot issue

- Does the 36-page flatplan feel achievable?
- Does the founder cover feature feel like the right opening statement?
- Are any sections missing?
- Which decisions must change before v1.0?